Likewise, reduce operating costs by automating processes and to take less care than other media. 4 .- Expansion of the market: The globalization of technology has enabled interactive media can access local, regional, national and international. The boundaries have vanished and distances have become smaller and smaller, therefore, the interconnection between the countries through the Internet, has led to these media to expand their reach to have an influence media mundial.a 5 .- Convergence : Consists of the integration of various traditional media (radio, television, press, s etc ) into one, with the aim that can transmit information or message communication in different ways and the most efficient manner possible. Altavista is likely to agree. 6 .- more active: The phenomenon of globalization has allowed the development of interaction mechanisms that keep the have a better contact and communication with others. Through media such as chat, forums, virtual communities, social networks, blogs, suggestion boxes, s etc , you can have a constant exchange of knowledge and media content. 7 .- Improved customer knowledge: Through the creation of databases, you can get valuable information and record, to evaluate the behavior of people. Also the use of interactive media has led to the creation of market surveys, which can identify the needs of people and consumption patterns in society. 8 .- Segmentation: identification and division is the market into groups of people who have similar needs.
These similar interests and homogeneous, make that a segment is unlike any other, therefore, each must be treated differently commercially. In this sense, the market, the main feature of a segment of buyers is that product searches a set of common attributes. 9 .- Customization: The phenomenon of globalization has meant that companies are facing increased competition. Therefore, it is essential to the identification of communications, in order to create loyalty campaigns, enabling organizations to maintain a direct relationship with their customers. Also to customize the messages, you can gain competitive advantage over competitors, which contribute to the communication between the company and its customers, be more effective. 10 .- Easy monitoring: Internet allows us to measure the impact of all communication and marketing strategies, in a comfortable, simple and practical. Similarly, we provide statistics in real time to assess the behavior and analyze changes in consumption habits of users. Only companies that adapt effectively to these conditions, can get the differential advantages that will enable them to survive in a global market. Camacho Uzcategui Jhuliana a social communication at the University graduated with honors in Monteavila the thesis under the title of “CumLaude.