The only Microsoft browser accumulates losses: $ 5.5 billion (4.020 billion euros) since its premiere in June 2009. He has failed to steal market share from its great competitor, Google. Experts believe that it should double this fee if you want to start to be profitable. Microsoft hopes Bing for the moment and prepares strategies, such as agreements with Facebook and Nokia, to relaunch the Finder. Microsoft created the search engine Bing with an almost impossible, overwhelm Google goal. Indeed, two years after being released, that Bing causes losses of a billion dollars (731 million euros) each quarter, as reported this week by CNN, in a story echoed that in Portaltic.
Since June 2009, Microsoft has accumulated 5.5 billion dollars (4.020 billion euros) in losses with Bing, and what is worse: has realized that its battle with Google is today, lost. Bing should double its market share to begin to give benefits, something that does not look to happen with Google as a great Dominator. Bing currently has a market share among search engines of 14.7%. Its growth occurred at the expense of services like Yahoo or AOL. Google not has been able to scratch just nothing and the King of search engines has been kept in a 64.8% share, only two tenths less than 65% had when Bing came to compete. The experts ensure that Bing should raise its share to 25 or 30% to begin to be profitable.
Microsoft continues to struggle to implement it into new ecosystems through company agreements agreements with Facebook (whose search engine and maps are Bing) and Nokia (which goes to manufacture mobile Windows phone). At the moment, Microsoft is still committed to its young search engine. Our challenge is that no one wakes up in the morning and say: it really I would like a search engine better, said the director of Microsoft for Bing, Stefan Weitz, quoted by CNN. Source of the news: Bing, a ruin for Microsoft