Gift Certificate – a relatively new phenomenon in the Russian market of goods and services, is rapidly gaining popularity as vendors and consumers. Gift Certificate – a receipt in a free form, establishes the right of its holder to receive specified in the certificate tovarauslugi either use the certificate as 'real money' – if the certificate is specified in nominal rubles. As a rule, the validity of the certificate limited, but there are perpetual certificates. The certificate, as a way to make a gift, there are a number of advantages: democratic forms. Ie it can just give 'as is', since certificates are usually pretty yourself on its own. Sometimes, for a more dignified, to be released in the form of plastic cards. Freedom of choice in the gift recipient – if the certificate provides a choice tovarauslugi. Or if the certificate is expressed in money's worth – then the owner can fully or partially repay them when buying goods at the company that issued the certificate.
Freedom to choose the one who makes a gift. After all, the gift certificate – it opportunity to present not only goods but also services. Saves time when choosing a gift. That is especially true if the task is to bestow numerous relatives or work colleagues. Flexibility in selecting the optimal solutions. Certificate, unlike the goods with a fixed set of properties may represent a description of the service with regard to the special conditions that make it an individual decision, not repeated in the other certificate similar services! (Eg, the creation of the perfume fragrance as a gift)