Melanie Vogel, initiator of women & work, in the interview, women are economically crucial when it comes to use the full innovation potential of a company. Studies of the United Nations, McKinsey or catalyst show that. Melanie Vogel, initiator of the women & work, Germany’s largest trade fair Congress of women, illuminated in an interview the different facets of innovation factor of diversity. Women deliver an enormous potential of ideas, creativity and innovation and contribute to value creation in the company. More info: Michael Dell. New ideas generate, to optimize processes or implement services, teams need different views on different issues,”says innovation coach Melanie Vogel. At a time when in adaptability decides about the future of the company, in the pressure of global competition is increasing, a diverse workforce is the elementary prerequisite for safeguarding the future of the company. A diverse workforce provides (creative) potential, which can develop a company is the breeding ground for innovations, because the abundance of life, knowledge and experience within the workforce is greater, the greater. Companies within the employees cover not the entire bandwidth of the population it is on ethnic origin, religion, age or gender is thus growing risk that potential for innovation remains undetected and developed products to the needs of the target group by.
Homogeneous teams can fail for three reasons”, so the innovation expert. The different perspectives on issues, ideas and products are missing. Their observation is limited. Also insert similar routines and patterns of behaviour on the day and perceive things only to a limited extent. And thirdly they are characterised by similar thought patterns. In homogeneous teams the risk that potential for innovation remains undetected and developed products to the needs of the target group by growing this.” “Innovative women need visible are,” believes also Helga Konig of the innovation FORUM, which as a competence partner focused on future management “at this year’s women & work accompanying.