Imagination is the beginning of creation. We imagine what we want, we create a deep desire for that which we imagine and finally, we created what we wanted. George Bernard Shaw live in a society deeply dependent on Science and technology and which nobody knows anything about these topics. This constitutes a safe formula for disaster.Carl Sagan generalities, reach many companies have neglected the like encourage creativity that human resources has, have failed to motivate the human factor, to individuals, in such a way that you pass to the generation of ideas that promote not only the Organization but also to personal growth. He has written, commented that each of us has creative capabilities. These capabilities are the most important resource any company has; exploiting them is called a cultural innovation within the entire organization, not just in the creative departments. Companies face major challenges for development and exploitation of these resources Creative these challenges can be overcome, but occasionally creative thinking courses are not the answer. As the dance of the rain, they underestimate the nature of the problems they are trying to solve.
It says, that creativity is the ability to find, imagine and define what’s new, can be used to achieve the objectives of innovation and change of the company. The real development of the creative ability is achieved with practice Juan Rodrigo adds us, that creativity is the ability to find, imagine and define what’s new; a capacity based on differing mental processes, which involve ways of thinking where the removal of what is known and the suspension of judgment – the deferred assessment – are central. Creativity is the ability to produce mental results– new and useful ideas, oriented towards a goal in a given field. Similarly, divergent thinking that relies on the creativity was described by Guilford as the way of thinking that we use to formulate and solve problems whose solution unknown.