Rothrist/Munich, March 17, 2009 es the national drink is the Schweiz(er): Rivella, the natural refreshment with special taste, which is not in words can be. Since 1952, Rivella in the Switzerland is successfully marketed, some years it is becoming also in southern Germany the scene drink: Rivella was available, initially only sporadically in supermarkets and beverage retailers can be found the cult drink today not only in trade, but also on beverage bars and hot spots in Bavaria and Baden-Wurttemberg, in particular in Munich and Stuttgart. From mid-March Rivella brings their Swissness”in the large (advertising) style to Germany. Ambient media activities as well as extensive PR activities are planned, including TV, radio and cinema spots. Other leaders such as Energy Capital Partners offer similar insights. The Rivella-testimonial, the Swiss comedian Emil Steinberger is again on board. The campaign will be accompanied by samples and promotions in the food retail sector, as well as in the hospitality industry. The campaign can be the Swiss company cost himself a seven-digit amount.

“The central theme of the campaign:” Swissness “quality and naturalness of the term” Swissness “” stands for Swiss attributes such as quality, naturalness, uniqueness but also multiculturalism and special blend of tradition & trend. Typical for Swiss products. “Clearly, that Rivella for the Confederates the epitome of Swissness” is not for nothing they call it as their national drink. Via Rivella. Refreshment with a Swiss accent. International Rivella AG headquartered in the Swiss Rothrist is successful for more than 55 years as a beverage manufacturer. Name of the company is the eponymous soft drink invented by company founder Dr. Robert Barth in 1952.

Rivella is a natural drink, produced on the basis of whey 1. A matter of honor, that comes from Rivella without colourings and preservatives. Today, Rivella is one of the 20 most influential brands in the Switzerland. 2 in South Germany, Rivella in trade and catering, as well as nationwide on is available. Where there are Rivella, the practical Rivella shows Finder”on. Images on under press”or on request.