Promotion and advertising are the soul and life of the sale of anything, including the information. But there is something to be considered are talking about creating a product informative. If, for example, know much of a topic, any topic that other people may be interested and this includes all subjects known to man on earth you can create your own information product in video or text. For example, let’s say that you know how to groom a poodle. Do you know how many people have Poodles in the United States? The Poodles must be groomed regularly and there is definitely a market for a book or video on grooming poodles. If you can write it yourself, film it and edit it, then you already have an information product soon to be sold in less than a day. If you’re not a writer or have the slightest idea of how to shoot something, but you have the wealth of knowledge on a topic, you can just create your own information product.
You can hire ghost writers who believe the information product for you. But you must provide their own ideas. Because that is not the work of a ghostwriter. You must have the information that you want it to be clearly delineated written or filmed. You can also hire people who believe software products but you will have to provide details and emphasize the points you wish to be considered. Something evil there is in all this: don’t need to be a guru in any theme to create an information product. If you have marketing skills, you can create a product simply interviewing someone who really is an expert on the subject.
The interview can be filmed, edited and sold as informational product. It can also be recorded, transcribed and sold like other informational product. A salable informative product through deep investigation of a topic that is of interest to certain public can create.