Go ahead and take in the sellers of those who associated "DNA code" (see the ingredient "Personnel"). Ingredient # 4 – Art sales: the set of competencies seller to establish a relationship with customers or representatives of companies to help solve their challenges through the purchase of goods and / or services. Art does not help if a weak product and marketing. Ingredient # 5 – Infrastructure and business processes. Clutter in your division, then build the interaction with adjacent.
This process is beyond the competence of the chief merchant, and requires the support of higher leadership. Ingredient # 6 – Planning and control. Easier to organize, when the established order in the ingredients 1-5. Posed plans to provide resources. Supervise the process of selling and marketingv in crm + 20% efficiency.
Ingredient # 7 – Risk Management. In the project sales apply project management pmbok. In our market – focus – risks. Ingredient # 8 – Personality chief merchant. He – the leader, he – a professional, he is – the main driver of sales. It is important to choose the right merchant. But does not require him to return as the owner. Do not forget – your Commerce – a mercenary. Ingredient # 9 – Personnel. Accepted by the Seller and a corresponding "code of dna." Love – is the answer. Ingredient # 10 – Competencies. Develop a competency model. Be prepared to invest in staff to increase their market value. Ingredient # 11 – Motivation. Your motto is: work with pleasure and drive! Understand and work with individual motivators of your employees. Decomposes the company's goals to the goals of your staff. For dessert – Intuition. When intuition works – you're in luck. But insure the system, if intuition decides' to go into Holiday 'or' pin 'on you. Thus, the system is needed. Here are the steps for its creation: The first step to change – honesty. The second step – the political will. Be prepared to go through. Half-measures will not work. The third step – competence. Know your weaknesses and hire the right people. The fourth step – the team. Need a team of associates to your project. The fifth step – performing discipline, control and ongoing audit of the system on its compliance with market demands and new challenges of reality. If you want to make a difference in sales for the better – today – sostavte plan for such changes.