Organizations are now integrating their information systems to manage and administrate processes; missionary, operational and support; through computer tools that allow them to visualize the execution of these processes in a transverse way and in real time to adopt actions that prevent poor results and waste. What he called Kaoru Ishikawa as: Control at short intervals. Then why not think that sales force automation can be integrated to the Organization of a way to cross to involving different areas of the company with clear objectives and with the help of a computer tool that meets all the modules required for the adoption of this strategy and allow review partial results of the execution of the sales processto perform the necessary action at the necessary moment. Gartner defines SFA (Sales Force Automation) as applications that automate sales activities, the process, manages the responsibilities of sales professionals, reporting the objectives achieved, it includes information; accounts, contacts and opportunity management, configuration of proposals, budgets, operations support and management of territories. All these guidelines defined by Gartner are characteristics that possess Saleslogix, adding the integration of the organization in the areas; marketing, sales and customer service, which increases competitiveness and strategic advantages, making the client perceive the Organization as a whole. A genuine approach to the customer. In each area clearly identifiable advantages through the implementation of Saleslogix system, reach such as: advantages in sales information sharing between the Department of sales, to focus on efforts to achieve a common goal and not run repeated tasks, which annoys many customers (ask for the same information several times) provide sales material that supports the tasks of the consultants. Identify your most valuable customers tracks the sales force productivity and the efficiency with which it is reached.
It tracks the implementation of activities. Provide data for marketing, such as product information in which the advantages and disadvantages are inform competition data, to create strategies for competition. Advantages in marketing identify market segments defined target market, develop new products, understanding the competitors and their products. Developing new strategies for marketing process creation of contact advantages of service receipt of concerns, complaints and claims, in addition to tracking in the same solution. Task planning and programming activities. Classification of cases and creating databases of knowledge define service levels and response times to cases. Ultimately Saleslogix integrates the company that customers perceive different specialized areas of the Organization as a whole that meets their expectations. (This article has been prepared by the engineer Hugo Borda, CRM of Mind Andina project team consultant.