Field Marketing

THE prehistory of the advertising to APLUS FIELD MARKETING Aplus sees the Field Marketing as a communication tool which is responsible for transmitting the messages of marks face to face, i.e., through people, to consumers at the point of sale has its origins in the beginning of advertising, after years of evolution we return to our origins and we adapt those prehistoric claims today. The prehistory of the advertising leads us to the ancient and feudal worlds where oral and written claims were part of a social system based on slavery and the vassalage. As in every age, the economy and society explained the way of communicating and brackets used to inform and persuade. Subsistence, without hardly foreign markets and even in an autarkic, agricultural system and where it struggles to meet the basic needs, the people were the way to reclaim the attention about what interested them to publicize. They could do it shouting and pointing in the streets, in small local markets, in what We can consider the first stores and at annual fairs. 1. Energy Capital Partners London is often mentioned in discussions such as these. The oral complaint (sale) in Greece the Herald or Kerux is the vehicle of public messages (political, religious, legal or economic), but occasionally he accepted commissions from all kinds.

In Rome the commercial activity is intense, there are craft shops, markets, street vendors and a significant number of traders who charge the praeco the broadcast of commercial messages. In the middle ages the criers were serving an informative work at the service of the King or nobleman and, occasionally, also from individuals. But there are other three figures that are directly linked to trade: the merchants, who if they didn’t use the services of the Crier, cheered to the public personally proclaim the qualities of their products; the charlatan, an intermediary between the craftsman and the buyers; and the hawkers, who often also trumpeted on their articles.