You have to get used to the idea that a new player has emerged in the media. A powerful medium, which does not belong to any foreign capital guidelines can not buy advertising in it, does not give interviews, has no offices anywhere, yet is omnipresent: the Consumer Generated Media, or public opinion , flowing like water gushing into the hull of a ship, is incorruptible, can not be stopped, and you can not agree with it. But companies have a lot to do, not simply resign themselves to their attacks, but take a proactive approach, and perhaps, if you have recorded and does good things, manages to tame the beast. Take personal or outsource online reputation is a need for any company or site that aspires to have some kind of survival on the Internet. But not just be limited to the aspect of consumer services and online promotion. It is not simply to maintain an open channel of communication with customers or prospects, it is necessary to prevent, avoid further damage before they happen. Remember that as the message is powerful word of mouth, and a council of a user on a forum can identify dozens of online purchases, equally powerful is its destructive capacity.
Among the preventive measures you can take, we can mention the following: Take the habit of googling every day a list of words that include the name of your company or site, your own name, the most important terms of their activity ( very similar to their keywords), and the name of its key employees. Create a News Alert on Google and Yahoo with the name of your company and its competitors. It is mandatory that you be aware of developments in its area of action. and are very easy to use and automate this task for you. Relieve often consumer forums, especially those sites where users can leave an opinion about a product or service. Read the blogs dedicated to your area. Know who writes.